FILM/TV: Baby Love, My Baby Love

Viral videos have been the new wave of advertising for years now, but how do marketers keep them fresh? By the new wave of 'punk'd/prank viral videos' of course. There was one for the remake of Carrie last fall, with a fake telekinetic girl in a coffeeshop going nutso and throwing a man against a wall, while making books fly off the shelves and tables flip; it was a so-so video promoting a so-so remake.

This afternoon graces us with a new viral video for another horror film, Devil's Due, one of those January/February Hollywood dumping ground films that are done on the cheap and make bucketloads. But there's something special in this viral video: comedy meets horror. Who doesn't love an infant gone wild? OK, well, new parents.

The FX crew has rigged up a remote-controlled stroller with said creeped out baby inside. I'm assuming this babydoll doesn't even star in the film (I think it's a film about possessed pregnancy mainly) but said baby may end up being the biggest star in this whole scenario.

The baby jolts upward at unsuspecting peekers, screeches like a howler monkey, looks demonic, controls its own stroller, bores a NYC janitor (1:02), bursts through a collection of bad paintings (1:08), dislikes the menu at a cafe (1:20), freaks out at a LARK driver (1:22), spews vomit (1:24), scares a dog (1:30), confuses a mentally ill man (1:33), and rightfully screams at a swarm of pigeons (1:37).

If that doesn't sell your movie in the 21st century, then nothing will.